VW may have made some headlines with the 2012 Beetle’s appearance on Britney Spears’latest music video, but when it comes to product placement, the Germans are no match to General Motors.
The General’s say (or is that pay?) is so strong in the movie industry that the Detroit company was able to convince the makers of the Transformers franchise to have a 2011 Chevy Camaro play the role of Bumblebee instead of the original VW Beetle.
And as if the appearance of the Camaro and the rest of the GM branded gang in the trilogy weren’t enough, the Detroit company is also pushing its Transformer characters on reality TV shows.
In anticipation of the upcoming Transformers: Dark Side of the Moon film, the General had TLC’s Cake Boss, a.k.a. Buddy Valastro cook up a 2,000-pound lump of flour and sugar in the shape of a Chevy Camaro with Bumblebee sitting on top. Scroll down to watch the video.
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The General’s say (or is that pay?) is so strong in the movie industry that the Detroit company was able to convince the makers of the Transformers franchise to have a 2011 Chevy Camaro play the role of Bumblebee instead of the original VW Beetle.
And as if the appearance of the Camaro and the rest of the GM branded gang in the trilogy weren’t enough, the Detroit company is also pushing its Transformer characters on reality TV shows.
In anticipation of the upcoming Transformers: Dark Side of the Moon film, the General had TLC’s Cake Boss, a.k.a. Buddy Valastro cook up a 2,000-pound lump of flour and sugar in the shape of a Chevy Camaro with Bumblebee sitting on top. Scroll down to watch the video.
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